The risk advantage embracing the entrepreneurs unexpected edge 18 likes the risk advantage is a story about an entrepreneurial journey that. The risk advantage is a concept that i developed and wrote about in my book the risk advantage embracing the entrepreneurs unexpected edge river grove books 2013 isbn 978 1 938 41644 6 1495 wwwtheriskadvantagecom in my book i address the idea that to achieve long term success we are required to embrace risk. The unexpected edge for entrepreneurial success starts with identifying a worthy risk then having the courage to take it as an entrepreneur and racecar driver tom panaggio has learned that you cannot avoid risk if you want to be a winner in the risk advantage embracing the entrepreneurs . Tom panaggio author of the risk advantage embracing the entrepreneurs unexpected edge has enjoyed a 30 year entrepreneurial career as co founder of two successful direct marketing companies direct mail express which now employs over 400 people and is a leading direct marketing company and response mail express which was eventually sold to an equity fund huron capital partners. In his new book the risk advantage embracing the entrepreneurs unexpected edge river grove books austin tx 218 pages 1495 trade paperback available from amazoncom and other online booksellers tom panaggio draws upon knowledge he learned from his dad mauro quoted above from other sports figures like joe namath and vince lombardi
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